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VALENTINO ATELIER

An illustration of exquisiteness

One year since the creation of Atelier Valentino Garavani accessories, three-dimensional roses continue to bloom across handbags and shoes, evoking innate beauty and pure femininity with every floral form. One year since their creation, the Atelier Valentino Garavani totes continue to portray Haute Couture codes with an everyday attitude. As precious leather petals are cut, molded, glued, then sewed together by knowing hands, the rose transforms from a natural symbol of perfection to the Maison’s fullest expression of master craftsmanship rooted in Haute Couture codes.

VALENTINO ATELIER

An illustration of exquisiteness

One year since the creation of Atelier Valentino Garavani accessories, three-dimensional roses continue to bloom across handbags and shoes, evoking innate beauty and pure femininity with every floral form. One year since their creation, the Atelier Valentino Garavani totes continue to portray Haute Couture codes with an everyday attitude. As precious leather petals are cut, molded, glued, then sewed together by knowing hands, the rose transforms from a natural symbol of perfection to the Maison’s fullest expression of master craftsmanship rooted in Haute Couture codes.

VALENTINO ATELIER

An illustration of exquisiteness

One year since the creation of Atelier Valentino Garavani accessories, three-dimensional roses continue to bloom across handbags and shoes, evoking innate beauty and pure femininity with every floral form. One year since their creation, the Atelier Valentino Garavani totes continue to portray Haute Couture codes with an everyday attitude. As precious leather petals are cut, molded, glued, then sewed together by knowing hands, the rose transforms from a natural symbol of perfection to the Maison’s fullest expression of master craftsmanship rooted in Haute Couture codes.

HOLLYWORLD

An oneiric journey revealing the handmade essence of the Holly Bag. Andrea Tarella, a well-known Italian illustrator, guides us in this journey for which he has created a sophisticated story for the iconic Tod's bag. A metaphorical narrative follows the Artist's touch and reveals the productive process in a picturesque light.

tod's italian summer

Your very own Italian summer dream. Through Andrea Tarella's ironic and surrealistic illustrations, Tod's evocatively describes the atmosphere of a casual and relaxed Italian lifestyle. Iconic places from summer getaways inspire a selection of products for the new season: from shoes in rafia to bags with elements in macramé, have a taste of the Tod's lifestyle and the timeless glamour of Summer the Italian way.

tod's italian summer

Your very own Italian summer dream. Through Andrea Tarella's ironic and surrealistic illustrations, Tod's evocatively describes the atmosphere of a casual and relaxed Italian lifestyle. Iconic places from summer getaways inspire a selection of products for the new season: from shoes in rafia to bags with elements in macramé, have a taste of the Tod's lifestyle and the timeless glamour of Summer the Italian way.

tod's italian summer

Your very own Italian summer dream. Through Andrea Tarella's ironic and surrealistic illustrations, Tod's evocatively describes the atmosphere of a casual and relaxed Italian lifestyle. Iconic places from summer getaways inspire a selection of products for the new season: from shoes in rafia to bags with elements in macramé, have a taste of the Tod's lifestyle and the timeless glamour of Summer the Italian way.

GUCCI & PEANUTS

BARBAGUCCI

A small tribute to the magic worlds of Gucci and Barbapapà

CAMERA DELLA MODA FOR XMAS

#MissSciuretta spent her Christmas day in Milan wearing a beautiful @arthurarbesser look. How are you spending your holidays? #CameraModaforXMas - illustrations by @andreatarella

CAMERA DELLA MODA FOR XMAS

#MissSciuretta spent her Christmas day in Milan wearing a beautiful @arthurarbesser look. How are you spending your holidays? #CameraModaforXMas - illustrations by @andreatarella

CAMERA DELLA MODA FOR XMAS

#MissSciuretta spent her Christmas day in Milan wearing a beautiful @arthurarbesser look. How are you spending your holidays? #CameraModaforXMas - illustrations by @andreatarella

ARMANI JUNIOR : SECRET GARDEN

 

ALESSI: A Mermaid's Night

Strano pensare che da un elemento naturale possa nascere un oggetto astratto, eppure Alessi, con il patrocinio della regione Valle D'Aosta, ha creato Liconi, vassoio, centrotavola e porta oggetti in acciaio che riproduce le forme dell'omonimo lago situato sulla catena del Monte Bianco. Come l'uomo primitivo ricercava nell'ambiente circostante forme utili alla propria sopravvivenza, così Pierfrancesco Cravel, architetto e designer ideatore del progetto, trasforma il lago in un accessorio per la casa grazie al taglio digitale di una lastra in acciaio che sfrutta l'idea della superficie dell'acqua in piano d'appoggio per i nostri oggetti quotidiani. Un' idea di equilibrio metaforica, una forma apparentemente eterna ma fragile, sono gli elementi distintivi (e poetici) di un design che astrae dal particolare per arrivare a un concetto generale: quello della tecnologia che cambia il nostro modo di guardare ciò che ci circonda, diventando in alcuni casi addirittura risorsa. Sulle tracce delle origini nasce anche il progetto di comunicazione che vede il documentario di Armin Linke girato sul lago e il cortometraggio Mermaid's Night di Virgilio Villoresi. Quest'ultima, una storia che sembra uscita da una favola dei fratelli Grimm: una sirena (o un'Ondina?) racchiusa in un quadro sogna di nuotare nella acque del Liconi al punto di portare il lago dentro la stanza. Un mostro la minaccia ma sarà un soldatino a salvarla: rompendo la boule de neige che lo custodisce salva la sua amata e insieme a lei inizia una nuova vita sulle rive del lago. Una fiaba per parlare di un sogno racchiuso in un oggetto: Liconi è un progetto romantico, che fa dei sogni l'inizio di una storia di design.

LARDINI: Fashion is a Fairstyle

The video from Lardini, tells the story of a journey made of small gestures able to bring to life an unreal world but not too far from everyday life. An immersion into an imaginary designed with simple, clean but incisive lines. Paved roads, railways on which move means of transportation, rain and colonial houses are the backdrop to this world.

MUSIC: Los Halos Easy - As You’re Waiting - instrumental
CAST: Thiago Lobo

Illustrations: Andrea Tarella
DIRECTOR OF PHOTOGRAPHY: Pietro Baroni, Andrea Tarella, Daniele Curci, Ana Gimeno
ARTISTIC DIRECTOR: Ana Gimeno, Andrea Tarella
STYLIST: Ana Gimeno
HAIR: Carlo Concato
MAKE-UP: Carlo Concato

Andrea Tarella - Via Ferrante Aporti 69. 20125 Milano, P.Iva 07495290962 - +39 3398246654 andrea.tarella@hotmail.it

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